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By Yushima Burks June 30, 2021 0 comments

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Because we are such a new and fast growing brand people email us questions about who we are and how we work all the time. We figured you would appreciate hearing the answers to some of the most common Questions just in case you had a few yourselves Let’s dive in…

What is the mission of Year of Yushima LLC? 

  • Our mission is to help victims heal from the trauma of abuse.

What does Yushima mean?

  • Yushima has a dual meaning depending on the language. In Swahili it means, "thankful or respect and honor." In Japanese it means, "cherry blossoms." We chose to name our business Year of Yushima LLC because it represents all of us, in all stages of life: thankfulness for the lessons and the blessings, respect and honor, which is what we all deserve to receive and acquire to give, as well a new beginnings which is what cherry blossoms represents.

What does Year of Yushima LLC offer?

  • We provide you with the opportunity to wear the statement that you are most proud of, commanding the respect and honor that you deserve.
  • Take full advantage of the tools you need to heal from the trauma of abuse.
  • Black women and our allies are empowered by the images and powerful messages of our brand.

What is the benefit of Year of Yushima LLC?

  • A percentage of proceeds from each sale helps a victim heal from the trauma of abuse.
  • Reminds consumers that healing is possible and the tools needed to heal from the trauma of abuse are available through Year of Yushima LLC
  • Healing Black trauma with evidenced based tools developed by a Clinical Therapist
  • Wear the statements that you want to make
  • Be empowered and command respect and honor from those around you
  • Tell your story through your clothing

What is the vision of Year of Yushima LLC?

  • Purpose: To empower you enough to command the respect and honor that you deserve
  • Mission: Help victims heal from the trauma of abuse
  • Values: Freedom, Justice, Advocacy, Health, Happiness, and Wholeness for oppressed Communities
  • Tagline: Showcase Your Worth

What are Year of Yushima LLC Values?

  • USP- Our products are designed from messages in our published writings to empower and remind Black women and our allies to command the respect and honor that they deserve
  • Positioning- Our clothing offers daily reminders that healing is possible from the CEO’s published writings as we provide the tools to heal from the trauma of abuse
  • Offerings- Year of Yushima LLC provides evidence based tools from a clinical therapist to heal from the trauma of abuse 
  • Promise- We will be authentic and remain present and in tune with the needs of our community as we work to assist them to achieve their goals to be happy, healthy and whole.

What is the voice of Year of Yushima LLC?

  • Persona- We respect and honor Black women and our allies
  • Personality- Year of Yushima LLC is an educated empowered brand that empowers and advocates for others. We are the problem solvers, the Olivia Pope for health and wellness, we get things done
  • Tone- We listen to our consumers' needs as we guide them through the harsh reality of the injustices of our world, helping them into a state of peace.

What visuals does Year of Yushima LLC offer?

  • Style- Our brand tells the story of navigating through the pain of abuse, dishonor and injustice into the wholeness of peace, empowerment and the freedom to heal Black trauma through storytelling and positive imagery and messages
  • Identity- Our images portray the Black woman and our allies in the different stages of healing.

Well, there you go. Hopefully the answers to these common questions about The Year of Yushima LLC family. We want to be your go to resource to Showcase Your Worth.

Our mission is to do more than just win your business we want you help you find your voice and heal from the trauma of abuse (and keep coming back:)


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